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Unibet fined $48,000 for breaching Ontario advertising regulations

Kindred Group-owned Unibet has been slapped with a $48,000 penalty for breaching the Alcohol and Gaming Commission of Ontario (AGCO)’s advertising regulations.

Operators in Ontario are expected to promote responsible gaming, which is why a decision was taken after Unibet allegedly broadly and publicly promoted ‘generous welcome offers’ in mid-May 2022. This qualifies as a broad bonus advertised without the players’ consent, which is a requirement of the AGCO license.

“We expect all registered operators to achieve and maintain the high standards of responsible gambling, player protection and game integrity,” AGCO chief executive and registrar Tom Mungham commented.

He continued to say, “The AGCO will continue to monitor these gaming sites’ activities, and ensure they are meeting their obligations under Ontario’s Gaming Control Act and the Standards.”

The operator has the right to appeal the decision to the licence Ontario’s Licence Appeal Tribunal, which is an adjudicative tribunal independent of the AGCO. It forms part of Tribunals Ontario.

Unibet was among the first to secure an AGCO license in Ontario before the official launch in March 2022.